Let kids lead and shape their own experience

UG Labs’ conversational engine creates a fully interactive experience for kids & families that sets play and education free from the typical blueprint and brings your characters to life.

Understands kids

Fun & exciting

Personalized
& adaptive

Developmental
& impactful

The future of play

We create a new category for child-facing companies that kids and families love. With our powerful engine, we transform your existing experiences into a new kind of relationship:

Connect kids with your universe

Active, child-led playtime

Passive content consumption

Personalized per child

One-size-fits-all

Conversational, reactive characters

Scripted characters

360 digital presence

Disconnected brand experiences

Our engine’s building blocks

We’ve taken the technological leaps of the last few years, and made them work for kids, so they can generate their own never-ending universe within yours.

Personalized & adaptive models

Each kid has their own unique abilities and preferences. Our engine tailors experiences to each child, so they can play, learn, create, and connect in a way that meets them at their developmental level.

Natural language understanding

Our advanced conversational AI understands the unique language and communication style of children, ensuring seamless interactions and engagement, making every child feel heard.

Generative AI

Our hybrid generative-scripted content engine allows non-linear, personalized experiences within your brand’s universe. And with our zero-code flow design tool, we can quickly build the fresh, generative experience you want.

Advanced voice technology

We give characters a voice full of emotion, enriched with music and sound effects. The result is an experience that's dynamic and immersive.

Privacy & safety enabled tech

A true sandbox - we provide open-ended experience but in a guarded and guided framework, making sure that each child can explore within the bounds of safety and age appropriateness.